The “Job Fit” campaign, initiated by the Ana and Vlade Divac Foundation in collaboration with the Block&Roll agency, has been awarded the title of “Campaign with Purpose” for this year. It is recognized as one of the best socially responsible campaigns implemented in Serbia over the past year. Awards and statues were distributed at the Festival of Socially Responsible Communication, traditionally held on the International Day of the Child. The accolades were given to campaigns that utilized the power of communication to address specific social issues. 

The “Job Fit” campaign is part of the “Job Fit: Economic Empowerment of Persons with Disabilities” project implemented by the Youth with Disabilities Forum in partnership with Ana and Vlade Divac Foundation, Caritas of Serbia, Smart Kolektiv and the Center for Independent Living of Persons with Disabilities and funded by the United States Agency for International Development (USAID).  

The campaign aims to promote the employment of persons with disabilities, with a focus on the Youth with Disabilities Forum’s employment portal – www.zaposljavanje.fmi.rs. This portal is the only platform connecting persons with disabilities and potential employers. 

“Campaigns with Purpose” is the first festival of socially responsible communication in Serbia and one of the first of its kind globally. Campaigns receiving the “Campaign with Purpose” title are those that use the power of communication to address specific social issues related to children or individuals, draw public attention to them, and offer possible solutions. This year, two new categories were introduced for the first time: ECO (green) and SOCIAL (yellow). In line with the ESG platform and the Sustainable Development Goals defined by the United Nations, these two categories cover all areas of socially responsible business.